Workflow
Birthday marketing on WhatsApp
Auto-fire birthday and anniversary offers on WhatsApp \u2014 T-7d + T-1d cadence with one-tap booking, group offers and complimentary cake upgrades.
- T-7d + T-1d
- Group offer
- Complimentary cake
- One-tap booking
Key things to know
Birthday auto-fire
Anniversary auto-fire
Group offer
Free dessert for 6+.
Complimentary cake
On confirmation.
People also ask
Q.DOB capture?
At reservation / loyalty sign-up.
Q.Cadence?
T-7d + T-1d default — editable.
Q.Complimentary cake?
Optional, auto-flagged to kitchen.
Q.Group offer?
Configurable threshold.
Q.Multi-outlet?
Yes.
Q.Pricing?
Included on restaurant tier.
4×
ROAS on birthday SMS
+38%
Group cover lift
85%
Open rate
0
Manual fire
Overview
The highest-margin annual touchpoint
Birthday diners come with a group of 6–10. Average bill is 2.5× a regular cover.
An auto-fired birthday offer 7 days out + a reminder 1 day before captures the booking before competitors do.
Capabilities
Built for serious growth teams
Birthday auto-fire
Anniversary auto-fire
Group offer
Free dessert for 6+.
Complimentary cake
On confirmation.
One-tap booking
Pre-occasion broadcast
T-7d + T-1d.
How it works
Get live in days, not months
- 1
Capture DOB at sign-up
- 2
Auto-fire T-7d offer
- 3
T-1d reminder
- 4
Group books in
Use cases
What teams ship with this
Fine dining
Cafes
Casual dining
Banquet halls
FAQ
Frequently asked questions
Related guides & pages
Own every birthday in your city
Auto-fire offer + booking + cake \u2014 4\u00d7 ROAS.