Zoko pricing in 2026: real costs, markup and hidden fees
Updated 2026-06-11 · Wilmington, USA / India · serves India, US
Zoko is a YC-backed WhatsApp commerce platform popular with Shopify merchants for its native cart-recovery flows and broadcasting. It targets DTC brands wanting to convert ad clicks into chat-based purchases.
Zoko's pricing is conversation-based with tier features. The product is strong on Shopify integration but brands cite limited shared-inbox features for larger support teams, gaps in template management UI, and slower European/Middle East support coverage.
Zoko plans & prices
| Plan | Monthly price | Best for | Conversation pricing |
|---|---|---|---|
| Free | $0 | Trial usage | Limited conversations |
| Starter | $34.99 | Small Shopify stores | + usage-based conversation fees |
| Advanced | $249 | Scaled DTC | Volume-discounted usage rates |
How Zoko's pricing model actually works
- Conversation usage is billed on top of plan fees.
- Agent seats limited on Starter tier.
- Advanced tier unlocks team analytics and API access.
- Annual billing has modest discount.
Hidden costs to watch out for
- • Usage fees can dominate plan fee at scale.
- • Custom integrations and webhook flows are Advanced-only.
- • Enterprise SSO is a paid add-on.
Zoko vs LandinChat pricing
Zoko
- Plan fees: $0 / $34.99 / $249
- Per-conversation markup over Meta rates
- Usage fees can dominate plan fee at scale.
- Custom integrations and webhook flows are Advanced-only.
LandinChat
- Flat platform fee — see pricing
- No per-conversation markup — Meta bills you directly
- Unlimited agent seats included
- All features (catalog, payments, chatbot, broadcasts) on every plan
Who Zoko is best for
- • Shopify-native DTC stores in US/India running ad-driven WhatsApp campaigns
FAQs about Zoko pricing
What does Zoko actually cost monthly?
Plan fees range $0-$249 plus usage-based conversation fees. Real cost depends on conversation volume and add-ons.
Is Zoko free for small brands?
Free tier exists with strict usage caps; production usage requires paid plans.