LandinChat — WhatsApp marketing softwareLandinChat
Beginner20 minUpdated Jun 9, 2026

How to create a WhatsApp catalog (and sell from inside the chat)

A WhatsApp catalog turns your chat thread into a mini storefront — customers browse products, see prices, tap to add to cart, and check out without leaving WhatsApp. It's free to set up and works on both the Business app and the API. With the catalog + payments combo (live in India, Brazil and Singapore), the whole purchase flow happens inside one conversation.

This guide covers the entire setup, image specs, the 30-product hack, and how to sync from Shopify or WooCommerce automatically.

See LandinChat pricing Try the template generator
  1. 1

    Open the catalog tool

    Business app: Settings > Business tools > Catalog. API/Commerce Manager: business.facebook.com/commerce/catalogs > Add catalog.

  2. 2

    Add your first product

    Tap Add product > upload up to 10 images per item (1024×1024, square) > name (≤200 chars), price, description (≤300 chars), website link, SKU. Save.

  3. 3

    Organize into collections

    Once you have 6+ products, create collections (e.g. 'New arrivals', 'Best sellers'). Collections become quick-pick sections customers see in chat.

  4. 4

    Share the catalog in chat

    In any conversation: paperclip icon > Catalog > pick item(s) > send. Customer taps a product card to view details and add to cart.

  5. 5

    Sync from Shopify / Woo (optional)

    In Commerce Manager > Data sources > 'Use a partner platform', connect Shopify or your feed URL. Products, prices and inventory sync automatically.

Pro tips

  • → Catalogs over 500 SKUs hurt browsing — keep it curated.
  • → Lead with bestsellers — most shoppers tap the first 3 items.
  • → Use the API to push catalog products as chatbot replies for fully automated upsells.

Frequently asked questions

Is the WhatsApp catalog free?

Yes — Meta doesn't charge for catalogs. You only pay per messaging conversation if you use the API.

What's the catalog size limit?

Up to 500 products per catalog, 100 catalogs per business.

Can customers check out inside WhatsApp?

Yes in India, Brazil and Singapore via WhatsApp Pay; elsewhere checkout redirects to your website.

Read next

Apply it in your industry

Official references

Skip the setup. Use LandinChat.

Official Meta Tech Partner powering WhatsApp marketing for 500+ businesses worldwide. Broadcasts, chatbot, shared inbox, integrations — one flat plan.

See pricing

Related tutorials

Browse all 15 tutorials

Explore the full LandinChat WhatsApp suite

Want this set up for you? The products below are the LandinChat building blocks behind this tutorial — all on the official WhatsApp Business Cloud API.

Why this page is separate

LandinChat WhatsApp platform solves a different operating problem than a generic WhatsApp inbox. This page focuses on the triggers, reports, agent workflows, integrations and account-health decisions that buyers evaluate before choosing this exact product area.

How teams should evaluate it

Look for official WhatsApp API provisioning, opt-in capture, template governance, CRM context, handoff rules, role-based access and exportable analytics. A strong landinchat whatsapp platform setup should improve reply speed without creating more manual admin work.

What success looks like

The early signal is not message volume. It is higher qualified replies, cleaner assignment, faster resolution and clearer revenue attribution. Mature teams use landinchat whatsapp platform as a repeatable operating system, not a one-off campaign tool.

WhatsApp CRM
Unified inbox, contacts, pipelines and notes for WhatsApp.
WhatsApp Broadcast
Send approved templates to thousands without getting flagged.
WhatsApp Chatbot
No-code flows, AI replies and 24/7 lead qualification.
WhatsApp Automation
Triggers, sequences and CRM sync without code.
Lead Management
Capture, score, assign and nurture WhatsApp leads.
Lead Assignment
Round-robin, skill and territory routing in seconds.
Customer Support
Ticketing, SLAs and CSAT on official WhatsApp API.
Helpdesk
Multi-agent helpdesk with macros, tags and reports.
Shared Team Inbox
Assign chats, leave private notes, prevent double replies.
Multi-Agent Inbox
One WhatsApp number, unlimited agents, full audit trail.
Click-to-WhatsApp Ads
Run Meta CTWA campaigns with attribution and auto-replies.
Catalog & Payments
Sell products and accept payments inside WhatsApp.
Follow-up Automation
Bring back leads with smart, throttled follow-ups.
WhatsApp Business API
Official Cloud API access with embedded signup.

Official sources & further reading

We build on top of official documentation from Meta and recognised industry bodies. Use these references to verify policies, pricing and compliance details directly at the source.

Industry playbooks built on this product

See how teams in your sector deploy LandinChat end-to-end.

Real EstateInsuranceHealthcareEducationE-commerceAutomotiveRestaurantsTravelLogisticsSalon & SpaGyms & FitnessFinancial Services

Start replying to customers in seconds
— set up by tomorrow.

Join 500+ businesses worldwide using LandinChat to reply faster, sell more, and never miss a customer on WhatsApp.

See pricing & plans
Official Meta Tech Partner GDPR · ISO 27001 Cancel anytime
In depth

What actually matters with How To How To Create WhatsApp Catalog

How To How To Create WhatsApp Catalog is one of those topics where the surface answer ("use WhatsApp Business API") hides the real work. The rest of this page unpacks what actually moves the needle for growth teams teams: template strategy, opt-in hygiene, human handoff, and the compliance guardrails that keep the account alive.

WhatsApp’s open rate — 85–98% inside 15 minutes — is only valuable if the platform underneath it treats the channel as a workflow surface, not a broadcast megaphone. For growth teams teams evaluating How To How To Create WhatsApp Catalog, the questions to ask are: does the vendor own green-tick submission end-to-end, are templates reviewed for approval-risk before you send them, is pricing flat or does it add per-message markup on top of Meta’s own rate, and can a live agent take over a conversation without losing context.

The three levers that consistently produce measurable lift are: (1) segmenting broadcasts by recency and spend tier instead of blasting the entire list; (2) capturing opt-in at every surface — website, checkout, in-store QR — so future utility templates approve first-attempt; and (3) routing any reply containing intent signals to a human within five minutes. Everything else — chatbot flows, catalog integration, payment links — is downstream of those three.

LandinChat ships all of the above as defaults, with the data model pre-wired. That is why customers who move onto LandinChat typically see reply-rate lift within the first 30 days and full ROI within one billing cycle.

A high-quality How To How To Create WhatsApp Catalog page should not stop at a feature list. Buyers need to know how the topic behaves in the real WhatsApp Business API environment: what happens when templates are rejected, how agent ownership is preserved after a bot handoff, how opt-in is captured, what reports prove revenue, and where a team should avoid over-automation. The practical evaluation lens is workflow fit, compliance, automation depth, reporting quality, and handoff speed. If any of those areas are vague, the implementation usually becomes slower, more expensive, and harder to scale.

Implementation blueprint

Start How To How To Create WhatsApp Catalog with one narrow, measurable journey: capture the opt-in, send one approved utility or marketing template, route replies to the correct owner, and tag the outcome. Once the first journey produces clean data, duplicate the structure for adjacent segments. This protects account quality because every template has a clear purpose, every reply has an owner, and every campaign has a measurable next step.

Content depth checklist

For growth teams teams, the strongest pages combine strategic context, setup detail, operational risks, pricing expectations, compliance notes, and real use cases. That is why this page covers the decision criteria around How To How To Create WhatsApp Catalog rather than repeating the same generic WhatsApp API explanation used on every software page.

What to compare before choosing

Ask whether the platform supports official WhatsApp Business API onboarding, segmented broadcasts, a shared team inbox, CRM history, flow automation, live analytics, template review, and clean exports. The right answer for How To How To Create WhatsApp Catalog is rarely the tool with the longest feature grid; it is the one your operators can run every week without needing developers for routine changes.

Common execution mistake

The most common mistake is launching How To How To Create WhatsApp Catalog as one large broadcast or one oversized chatbot flow. Strong teams launch smaller journeys, inspect the conversations, then expand. That gives WhatsApp better engagement signals, gives agents cleaner context, and gives leadership a clearer view of revenue impact.