WhatsApp drip campaigns: setup, examples, templates
A drip campaign is a sequence of pre-scheduled messages sent over days or weeks to nurture a contact toward conversion. Email drips are old hat. WhatsApp drips — with their 95% open rate and 30%+ CTRs — are 3–5× more effective on the same content.
This guide covers the drip campaigns that consistently outperform on WhatsApp, the timing that works, and how to build them in a visual flow builder without code.
Key takeaways
What's a drip campaign on WhatsApp?
A pre-scheduled sequence of WhatsApp messages sent over days or weeks to nurture a contact toward a goal — purchase, signup, booking.
How often should drip messages be sent?
Respect 24-hour rhythm minimum. For most B2C drips, every 1–3 days works; B2B drips work well at 3–7 day intervals.
Do drip campaigns need approved templates?
Yes — each scheduled outbound message uses an approved marketing or utility template. Replies inside the 24h window are free-text.
Can I A/B test WhatsApp drip messages?
Yes. Most BSPs let you split a drip step into 2–4 variants and measure CTR or downstream conversion.
Where WhatsApp drips beat email drips
Welcome series (open rate 95% vs 35%), abandoned cart (recovery 30% vs 8%), onboarding (completion 70% vs 25%), re-engagement (reactivation 15% vs 3%). The pattern: WhatsApp wins biggest where speed and read-rate matter most. Email still wins for long-form newsletters and corporate communication.
The 5 drip sequences with highest ROI
(1) Welcome (3–5 messages over 7 days). (2) Abandoned cart (3 messages, 30min / 24h / 72h). (3) Post-purchase onboarding (4–6 messages over 14 days). (4) Win-back for lapsed customers (3 messages over 14 days). (5) Lead nurture for high-intent leads (5–7 messages over 21 days, branched by replies).
Timing that works on WhatsApp
First message: immediately. Subsequent messages: respect the 24-hour rhythm and your audience's local time zone. Avoid <12 hours between messages (feels spammy) and >7 days (loses momentum). For B2C: send 10am–8pm local time. For B2B: send 10am–6pm weekdays only.
Building drips with no code
In LandinChat: visual flow builder, drag-drop nodes (send template, wait X hours, branch on reply, branch on attribute). Triggers: list join, attribute change, webhook from your CRM, abandoned event, purchase. Branching on replies turns linear drips into smart conversations.
Drip copy that works
Message 1: Welcome + brand promise + one easy action. Message 2: Value delivery (resource, tip, exclusive offer). Message 3: Social proof (case study, review). Message 4: Hard CTA with incentive. Message 5+: Branched on whether they've converted or not. Keep each under 300 characters — long copy gets ignored on WhatsApp.
Frequently asked questions
What's a drip campaign on WhatsApp?
A pre-scheduled sequence of WhatsApp messages sent over days or weeks to nurture a contact toward a goal — purchase, signup, booking.
How often should drip messages be sent?
Respect 24-hour rhythm minimum. For most B2C drips, every 1–3 days works; B2B drips work well at 3–7 day intervals.
Do drip campaigns need approved templates?
Yes — each scheduled outbound message uses an approved marketing or utility template. Replies inside the 24h window are free-text.
Can I A/B test WhatsApp drip messages?
Yes. Most BSPs let you split a drip step into 2–4 variants and measure CTR or downstream conversion.
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