Infobip pricing in 2026: real costs, markup and hidden fees
Updated 2026-06-11 · Vodnjan, Croatia · serves Global enterprise
Infobip is a Croatia-based global CPaaS targeting large enterprises with omnichannel messaging (WhatsApp, SMS, voice, email, RCS). Heavy in telecoms and banking.
Strengths are reliability, compliance and global reach. Trade-offs: enterprise pricing isn't designed for SMB/mid-market, WhatsApp-specific UI is less polished than WhatsApp-first tools, and onboarding is slow.
Infobip plans & prices
| Plan | Monthly price | Best for | Conversation pricing |
|---|---|---|---|
| Enterprise | Custom | Large enterprises | Negotiated markup over Meta |
How Infobip's pricing model actually works
- All pricing is custom enterprise-negotiated.
- Per-conversation markup over Meta rates.
- Onboarding fees typical.
Hidden costs to watch out for
- • Enterprise onboarding and consulting fees.
- • Engineering integration cost.
Infobip vs LandinChat pricing
Infobip
- Plan fees: Custom
- Per-conversation markup over Meta rates
- Enterprise onboarding and consulting fees.
- Engineering integration cost.
LandinChat
- Flat platform fee — see pricing
- No per-conversation markup — Meta bills you directly
- Unlimited agent seats included
- All features (catalog, payments, chatbot, broadcasts) on every plan
Who Infobip is best for
- • Large enterprises needing global CPaaS with telecom-grade reliability
FAQs about Infobip pricing
How is Infobip priced?
Custom enterprise contracts — request a quote. Per-conversation markup over Meta rates plus platform fees and consulting.