LandinChat — WhatsApp marketing softwareLandinChat
Strategy17 min readUpdated Jun 21, 2026

50 Bulk WhatsApp Message Templates Your Team Can Ship Today

Plug-and-play templates organised by intent — every one tested against Meta's policy filter, every one ready for your brand voice.

N
Noor Fathima
Founder, LandinChat

Templates do more work in bulk WhatsApp marketing than any other asset. The right template earns 3-5x the CTR of a generic broadcast and survives Meta's quality filter without a wobble; the wrong one gets rejected at submission or buried by the policy engine after the first 1,000 sends. This article hands you 50 production-ready templates across the 10 categories that drive most B2C and B2B revenue, all built against the same patterns we benchmark in the complete guide to sending bulk WhatsApp messages.

Every template uses Meta's {{n}} variable syntax, stays inside the 1,024-character body limit, opens with personalisation, and ends with a single clear CTA. Edit them in your brand voice and submit straight to Meta. If you want to generate variants automatically with logo, brand tone and locale baked in, drop them into the free WhatsApp Template Generator — it ships these exact skeletons.

1. Sales (5 templates)

Direct-response copy. Aim: open the conversation and book the next step.

1. "Hi {{1}}, I noticed you downloaded our pricing PDF. Want a 15-min walkthrough this week? Pick a slot: {{2}}"

2. "{{1}}, you asked about {{2}} last month. We just shipped the feature — want a demo? {{3}}"

3. "Quick one, {{1}} — are you still evaluating {{2}}? I have a 10-min answer for the biggest question."

4. "{{1}}, your trial ends in 3 days. Reply YES and I'll extend it by a week, no questions."

5. "Hi {{1}}, congrats on hitting {{2}} — usually a great time to upgrade to {{3}}. Want the numbers?"

2. Promotions (5 templates)

Anchor on the offer, set a deadline, single tap to act.

6. "{{1}}, our biggest sale of the year is live — {{2}}% off everything. Ends Sunday: {{3}}"

7. "Free shipping on every order above {{1}} this week, {{2}}. Shop: {{3}}"

8. "Buy 2 get 1 free on {{1}}, today only, {{2}}. Use code {{3}}: {{4}}"

9. "{{1}}, members-only — early access to {{2}}, 24h before public launch: {{3}}"

10. "Bundle and save, {{1}} — pair {{2}} with {{3}} and save {{4}}: {{5}}"

3. Offers (5 templates)

Offer templates work best when the discount is conditional, not blanket.

11. "Spend ₹2,000 this week, {{1}}, get a {{2}} free. Shop: {{3}}"

12. "{{1}}, your birthday gift — {{2}}% off anything, anytime this month: {{3}}"

13. "Refer a friend, {{1}} — you both get {{2}}. Share: {{3}}"

14. "Welcome back, {{1}}. Here's a {{2}}% comeback discount, valid 72h: {{3}}"

15. "{{1}}, your loyalty tier just bumped to {{2}}. Free shipping unlocked: {{3}}"

4. Follow-ups (5 templates)

Follow-ups should reference the specific previous interaction. Generic follow-ups get ignored.

16. "Hi {{1}}, following up on our chat about {{2}}. Did the proposal land OK?"

17. "{{1}}, any thoughts on the demo? Happy to answer questions on WhatsApp."

18. "Hi {{1}}, just checking — did the discount code I sent work for you?"

19. "{{1}}, it's been a week since you abandoned {{2}}. Still interested? Same price: {{3}}"

20. "Hello {{1}}, the proposal we sent expires in 48h. Want to extend or close it out?"

Spin up a sequence of 3 follow-ups in your brand voice with the free WhatsApp Template Generator in under two minutes — it ships a built-in follow-up cadence preset.

5. Events (5 templates)

Reminder cadence matters more than the copy itself: T-7 days, T-24h, T-1h, T+15min replay.

21. "{{1}}, you're registered for '{{2}}' on {{3}}. Add to calendar: {{4}}"

22. "Tomorrow at {{1}}, {{2}} — see you at '{{3}}'. Join link: {{4}}"

23. "Starting in 1 hour, {{1}} — '{{2}}' goes live. Join: {{3}}"

24. "{{1}}, missed the live session? Replay available for 48h: {{2}}"

25. "Thanks for attending '{{1}}', {{2}}. Here's the slides and the discount we mentioned: {{3}}"

6. Lead nurturing (5 templates)

Nurturing templates trade in education, not offers. Keep the CTA soft.

26. "{{1}}, this week's blog: '{{2}}'. 4-minute read: {{3}}"

27. "Quick case study for you, {{1}} — how {{2}} grew {{3}} by {{4}}: {{5}}"

28. "{{1}}, free template for your next {{2}}: {{3}}"

29. "Hi {{1}}, our latest podcast covers '{{2}}' — your kind of topic: {{3}}"

30. "{{1}}, this guide answers the #1 question we get on {{2}}: {{3}}"

7. Customer retention (5 templates)

Retention templates beat acquisition templates on ROI almost every time. Send them sparingly to feel earned.

31. "{{1}}, thanks for being with us {{2}} months. Small thank-you inside: {{3}}"

32. "It's been {{1}} months, {{2}} — time for your replenishment? Reorder in 1 tap: {{3}}"

33. "{{1}}, your usage just crossed {{2}} — congrats! Here's how to unlock the next tier: {{3}}"

34. "VIP-only, {{1}} — early access to our next drop, {{2}}: {{3}}"

35. "Hi {{1}}, we noticed you haven't logged in for {{2}} days. Anything we can help with?"

8. Support (5 templates)

Service templates set expectations and reduce repeat contacts.

36. "Hi {{1}}, ticket {{2}} received. We'll reply within {{3}} hours. Track: {{4}}"

37. "{{1}}, your issue with {{2}} is now resolved. Anything else?"

38. "Quick check, {{1}} — was your problem with {{2}} fully solved? Reply YES/NO."

39. "Hi {{1}}, our team is investigating {{2}}. Updated within {{3}} hours."

40. "{{1}}, we've issued a refund of {{2}} for {{3}}. Reflects in 5-7 days."

9. Reminders (5 templates)

Reminders should always include the action and a one-tap link.

41. "Reminder, {{1}} — your invoice {{2}} of {{3}} is due {{4}}. Pay: {{5}}"

42. "{{1}}, your appointment with {{3}} is in {{2}}. Cancel/reschedule: {{4}}"

43. "Don't forget, {{1}} — your subscription renews on {{2}} for {{3}}."

44. "Your delivery for order {{1}} is scheduled for tomorrow, {{2}}. Track: {{3}}"

45. "{{1}}, your booking at {{2}} is tonight at {{3}}. See you then."

10. Festivals (5 templates)

Localise heavily — generic 'Happy Holidays' copy underperforms by 40-60% vs locale-aware greetings.

46. "{{1}}, happy {{2}}! 🎉 Our festival edit is live with {{3}}% off: {{4}}"

47. "Diwali greetings from {{1}}, {{2}}. Gifting collection: {{3}}"

48. "Eid Mubarak, {{1}}. Our Eid gift bundles are 15% off this week: {{2}}"

49. "Merry Christmas, {{1}}. Free gift wrap on all orders today: {{2}}"

50. "Chinese New Year, {{1}} — red envelope offer inside: {{2}}"

Want all 50 of these regenerated in your brand voice, with locale and currency swapped in? Paste your brand profile into the free WhatsApp Template Generator and export the lot in two minutes — the entire library is built on the patterns in the bulk WhatsApp hub.

Key takeaways

  • Anchor every template on a single CTA — never two.
  • Personalisation variables are non-negotiable above 1,000 recipients.
  • Body stays under 1,024 characters; footer under 60.
  • Festival templates need locale, not just translation.
  • Generate variants instead of writing from scratch — it's 10x faster.

FAQs

Can I A/B test templates?

Yes — submit two templates with different headlines/CTAs, split your audience 50/50, ship both, measure. Most teams find a 20-40% CTR swing.

How long do templates take to approve?

Median 1-2 hours, max 24h. Rejections usually come back in under 10 minutes — fix the policy issue and resubmit.

Can I include emojis?

Yes, in moderation. Lead with 1-2 in the header for visibility, avoid in CTA buttons.

Do template variables count toward the character limit?

Yes — Meta counts the variable name and a typical substituted value. Plan for an average expansion of 25-50 characters per variable.

Can I send the same template to the same person twice?

Yes, but Meta penalises repeated identical sends. Wait at least 72h and vary at least one component.

Do I need a template for transactional messages too?

Yes — any message sent outside a 24h customer-initiated window needs an approved template, transactional or marketing.

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