Acquisition
Click-to-WhatsApp ads for D2C
Meta ad \u2192 WhatsApp thread \u2192 product card \u2192 checkout. ROAS 4\u20137\u00d7 higher than landing-page funnels because zero detour.
- 4–7× ROAS
- No landing page
- Catalogue
- Pixel-tracked
Key things to know
CTWA setup
Meta ad → WhatsApp.
Catalogue inline
Checkout in chat
Pixel + CAPI
People also ask
Q.Meta integration?
Native CTWA.
Q.Catalogue?
Yes — Shopify sync.
Q.ROAS uplift?
4–7× typical vs landing.
Q.Pixel + CAPI?
Yes.
Q.Multi-language?
Yes.
Q.Pricing?
D2C-tier from day one.
4–7×
ROAS lift
-58%
CAC
85%
First-message rate
3.2×
Funnel completion
Overview
The landing page is the leak
A traditional Meta-to-landing funnel loses 65% at the landing page and 25% more at checkout.
CTWA collapses the funnel: ad → chat → product card → pay. Brands that move 40% of Meta spend to CTWA see CAC drop by half.
Capabilities
Built for serious growth teams
CTWA setup
Meta ad → WhatsApp.
Catalogue inline
Checkout in chat
Pixel + CAPI
ROAS dashboard
Welcome cadence
How it works
Get live in days, not months
- 1
Set up CTWA ad in Meta
- 2
Wire welcome + catalogue flow
- 3
Run pixel + CAPI
- 4
Optimise to ROAS
Use cases
What teams ship with this
New product launch
Bestseller scaling
Tier-2/3 acquisition
Subscription acquisition
FAQ
Frequently asked questions
Half the CAC. Triple the funnel.
Meta to WhatsApp to checkout \u2014 no landing page.