WhatsApp BSP (Business Solution Provider)
What a WhatsApp BSP / Meta Tech Partner actually does, how to choose one, what to pay and how to switch — written by an Official Meta Tech Partner.
- Official Meta Tech Partner
- 24-48h number onboarding
- Zero markup on Meta rates
Key things to know
Number onboarding
BSP submits your number to Meta, handles Facebook Business Manager verification and brings the line live.
Template management
Submit, edit and re-submit Marketing, Utility, Authentication templates with optimised copy for first-try approval.
Green tick application
BSP files the Official Business Account application with Meta — requires brand reputation evidence.
Conversation billing
BSP receives Meta's invoice and re-bills you. Tech Partners pass Meta cost through at zero markup.
People also ask
Q.What is a WhatsApp BSP?
A WhatsApp BSP (Business Solution Provider) is a company authorised by Meta to give businesses access to the WhatsApp Business API. The BSP hosts your number, manages template approvals and bills Meta's per-conversation fees.
Q.What's the difference between BSP and Meta Tech Partner?
Meta Tech Partner is the newer, higher tier (formerly BSP) for companies that build software on the WhatsApp Business Platform. LandinChat is an Official Meta Tech Partner. Most legacy BSPs were renamed Tech Partners in 2023-2024.
Q.Do I need a BSP to use WhatsApp Business API?
Yes for most businesses. You can technically self-host via the Cloud API, but a BSP handles number onboarding, template approval, green tick application, inbox, automation and billing in one place.
Q.How long does BSP onboarding take?
With a Tech Partner like LandinChat: 24-48 hours for number verification, 1-3 business days for template approvals, 2-4 weeks for green tick. Legacy resellers often quote 7-15 days for just the number.
Q.How do BSPs charge?
Three models: (1) per-message markup on Meta's rate — most expensive at scale, (2) per-agent seat — expensive for big teams, (3) flat platform fee with Meta pass-through — most predictable. LandinChat uses model 3.
Q.Who are the top WhatsApp BSPs in India?
Major Indian BSPs include AiSensy, Wati, Interakt, Gallabox, DoubleTick, BotPenguin and LandinChat. They differ on pricing model, feature depth, support quality and Meta partner tier.
What a WhatsApp BSP does — and why it matters
A WhatsApp BSP (Business Solution Provider) is Meta's authorised channel for giving businesses access to the WhatsApp Business API. The BSP hosts your phone number on Meta's Cloud API, submits and manages template approvals, and bills Meta's per-conversation fees.
In 2023-2024 Meta renamed the top BSPs to Meta Tech Partners — a higher tier reserved for companies building software on the platform. LandinChat is an Official Meta Tech Partner, not a reseller.
Choosing the right BSP determines your onboarding speed, ongoing cost, template approval turnaround, green tick chances and how powerful your inbox, automation and broadcast tooling will be.
Built for serious growth teams
Number onboarding
BSP submits your number to Meta, handles Facebook Business Manager verification and brings the line live.
Template management
Submit, edit and re-submit Marketing, Utility, Authentication templates with optimised copy for first-try approval.
Green tick application
BSP files the Official Business Account application with Meta — requires brand reputation evidence.
Conversation billing
BSP receives Meta's invoice and re-bills you. Tech Partners pass Meta cost through at zero markup.
Platform software
Inbox, broadcast, automation, CRM, integrations, analytics — varies wildly between BSPs.
Support quality
Onboarding help, template optimisation, escalation to Meta when needed. Tech Partner tier usually means faster Meta escalation.
Get live in days, not months
- 1
Pick model: markup, per-agent, or flat fee
Markup hurts at scale, per-agent hurts large teams, flat fee + Meta pass-through is most predictable.
- 2
Check Meta partner tier
Prefer Meta Tech Partners over legacy BSPs — faster onboarding, better template support, higher green tick success.
- 3
Test template approval speed
Submit a Marketing and a Utility template. Same-day approval is the bar; 2-5 days means the BSP lacks optimisation experience.
- 4
Confirm migration support
If switching, ensure the BSP runs a 48-hour parallel before cutover so no customer messages are missed.
- 5
Validate platform depth
Inbox, broadcast, automation, CRM, ad attribution, integrations. Don't pay for a thin reseller wrapper.
BSP pricing models compared
| Capability | LandinChat | Legacy BSP |
|---|---|---|
| Per-message markup | None | 10-30% on Meta rate |
| Per-agent seat fee | None — unlimited agents | $15-50/agent/mo |
| Onboarding time | 24-48 hours | 7-15 days |
| Green tick application | Included | Add-on $200-500 |
| Template approval support | Same-day | 2-5 days |
| Meta partner tier | Tech Partner | Varies |
Frequently asked questions
Skip the reseller markup. Go direct to a Meta Tech Partner.
LandinChat is an Official Meta Tech Partner with 24-48h onboarding, zero markup on Meta rates and unlimited agent seats.