WhatsApp Template Examples by industry (2026)
60+ ready-to-submit WhatsApp templates across 12 industries — e-commerce, clinics, real estate, education, banking, restaurants, travel, salon, insurance, SaaS, auto and more. Copy, brand-swap, submit.
- Meta-2026 compliant
- Category-tagged
- Button-ready
Key things to know
E-commerce · Order Confirmation (Utility)
Hi {{1}}, your order #{{2}} for ₹{{3}} is confirmed. We'll notify you when it ships. Track anytime: {{4}} · Buttons: [Track Order] [Contact Support]
E-commerce · Shipped (Utility)
Good news {{1}}! Your order #{{2}} shipped via {{3}}. Expected delivery: {{4}}. Track: {{5}} · Buttons: [Track] [Reschedule]
E-commerce · Abandoned Cart (Marketing)
Hey {{1}}, you left {{2}} in your cart. Complete checkout in the next 2 hours and get {{3}}% off with code {{4}}. · Buttons: [Complete Purchase] [View Cart]
E-commerce · Review Request (Marketing)
Hi {{1}}, hope you're enjoying your {{2}}! Would you leave us a quick review? It helps other shoppers. · Buttons: [Leave Review] [Contact Us]
People also ask
Q.Can I copy these templates directly?
Yes — every example follows Meta's 2026 template guidelines (no promo language in Utility, no all-caps in headers, variables in {{1}} format). Paste into your BSP, adjust brand name and submit.
Q.Which category should I pick?
Marketing for promos/newsletters/sales, Utility for order/appointment/service updates, Authentication for OTPs only. Miscategorising = template rejection.
Q.How long does approval take?
Utility and Authentication: 1–15 minutes. Marketing: up to 24 hours. Rejected templates can be edited and resubmitted with no cooldown.
Q.Can I add buttons?
Yes — up to 3 Quick Reply buttons OR 2 CTA buttons (URL/Phone) per template. Mixing types is not allowed.
Q.How many variables can I use?
Up to 10 body variables ({{1}}–{{10}}), one header variable, and one variable in each button URL.
Q.What gets templates rejected?
Vague variables ('{{1}}' alone in body), promo language in Utility category, missing punctuation, links in Authentication, and templates that could be sent as a normal reply within the 24h window.
How to use this page
1. Find your industry section below.
2. Copy the template body — variables use {{1}}, {{2}} format Meta expects.
3. Replace {{brand}} placeholders with your business name.
4. Pick the tagged category (Marketing / Utility / Authentication) in your BSP.
5. Add the suggested buttons and submit for approval.
6. Live in 1–15 min (Utility/Auth) or up to 24 hours (Marketing).
Built for serious growth teams
E-commerce · Order Confirmation (Utility)
Hi {{1}}, your order #{{2}} for ₹{{3}} is confirmed. We'll notify you when it ships. Track anytime: {{4}} · Buttons: [Track Order] [Contact Support]
E-commerce · Shipped (Utility)
Good news {{1}}! Your order #{{2}} shipped via {{3}}. Expected delivery: {{4}}. Track: {{5}} · Buttons: [Track] [Reschedule]
E-commerce · Abandoned Cart (Marketing)
Hey {{1}}, you left {{2}} in your cart. Complete checkout in the next 2 hours and get {{3}}% off with code {{4}}. · Buttons: [Complete Purchase] [View Cart]
E-commerce · Review Request (Marketing)
Hi {{1}}, hope you're enjoying your {{2}}! Would you leave us a quick review? It helps other shoppers. · Buttons: [Leave Review] [Contact Us]
Clinic · Appointment Reminder 24h (Utility)
Hi {{1}}, reminder: your appointment with Dr. {{2}} is tomorrow at {{3}}. Reply YES to confirm or tap below to reschedule. · Buttons: [Confirm] [Reschedule]
Clinic · Recall / 6-month Checkup (Utility)
Hi {{1}}, it's been 6 months since your last visit. Book your hygiene check with Dr. {{2}} — slots opening this week. · Buttons: [Book Now] [Talk to Us]
Clinic · Post-op Follow-up (Utility)
Hi {{1}}, checking in after your {{2}} on {{3}}. Any pain, swelling or questions? Reply here and we'll respond within 2 hours.
Real Estate · New Listing Alert (Marketing)
Hi {{1}}, new {{2}} listing in {{3}} matching your budget: {{4}}. Only 3 units left. · Buttons: [View Photos] [Book Site Visit]
Real Estate · Site-Visit Confirmation (Utility)
Confirmed! Site visit for {{1}} on {{2}} at {{3}}. Meet {{4}} at the sales office. Location: {{5}} · Buttons: [Get Directions] [Reschedule]
Real Estate · Post-Visit Follow-up (Utility)
Hi {{1}}, thanks for visiting {{2}} today. Any questions on pricing, floor plan or payment? {{3}} is here to help.
Education · Enquiry Response (Utility)
Hi {{1}}, thanks for your interest in {{2}}. Here's the brochure + fee structure. Would you like to book a counselling call? · Buttons: [Book Call] [Download Brochure]
Education · Fee Reminder (Utility)
Hi {{1}}, gentle reminder: {{2}} term fee of ₹{{3}} is due on {{4}}. Pay in one click below. · Buttons: [Pay Now] [Talk to Accounts]
Education · Batch Starting (Marketing)
Hi {{1}}, new {{2}} batch starts {{3}}. Early-bird ends in 48h — save ₹{{4}}. · Buttons: [Enrol Now] [Talk to Counsellor]
Banking · OTP (Authentication)
{{1}} is your verification code. For your security, do not share this code. · Button: [Copy Code]
Banking · Transaction Alert (Utility)
Dear {{1}}, ₹{{2}} debited from A/c {{3}} on {{4}} at {{5}}. Available balance: ₹{{6}}. Not you? Report immediately. · Buttons: [Report Fraud] [View Statement]
Banking · Loan EMI Reminder (Utility)
Hi {{1}}, your loan EMI of ₹{{2}} is due on {{3}}. Auto-debit is enabled from A/c {{4}}. · Buttons: [Pay Now] [View Statement]
Restaurant · Booking Confirmation (Utility)
Table for {{1}} confirmed at {{2}} on {{3}} at {{4}}. See you soon! Address: {{5}} · Buttons: [Get Directions] [Modify Booking]
Restaurant · Feedback (Marketing)
Hi {{1}}, how was your meal with us on {{2}}? Rate your experience — we read every reply. · Buttons: [Loved it] [Could be better]
Travel · Booking Confirmation (Utility)
Booking confirmed! {{1}} from {{2}} to {{3}} on {{4}}. PNR: {{5}}. E-ticket attached. · Buttons: [Download Ticket] [Web Check-in]
Travel · Departure Reminder (Utility)
Hi {{1}}, your flight {{2}} to {{3}} departs in 3 hours from Terminal {{4}}. Web check-in open. · Buttons: [Web Check-in] [Live Status]
Salon · Appointment Reminder (Utility)
Hi {{1}}, your {{2}} with {{3}} is tomorrow at {{4}}. Reply to reschedule. · Buttons: [Confirm] [Reschedule]
Salon · Rebook Nudge (Marketing)
Hi {{1}}, it's been 4 weeks since your last {{2}}. Book your next appointment and get {{3}}% off. · Buttons: [Book Now] [Talk to Us]
Insurance · Renewal Reminder (Utility)
Hi {{1}}, your {{2}} policy expires on {{3}}. Renew in 60 seconds to stay covered. · Buttons: [Renew Now] [Talk to Advisor]
Insurance · Claim Update (Utility)
Hi {{1}}, your claim #{{2}} status: {{3}}. Next step: {{4}}. · Buttons: [View Claim] [Talk to Us]
SaaS · Trial Ending (Marketing)
Hi {{1}}, your {{2}} trial ends in {{3}} days. Upgrade now to keep your data + get 20% off annual. · Buttons: [Upgrade] [Talk to Sales]
SaaS · Payment Failed (Utility)
Hi {{1}}, we couldn't charge your card for {{2}}. Update payment in 24h to avoid service pause. · Buttons: [Update Card] [Contact Billing]
Auto Dealership · Test-Drive Reminder (Utility)
Hi {{1}}, your test drive of the {{2}} is tomorrow at {{3}} with {{4}}. Address: {{5}} · Buttons: [Directions] [Reschedule]
Auto Dealership · Service Due (Utility)
Hi {{1}}, your {{2}} is due for its {{3}} km service. Book a slot this week and save 10%. · Buttons: [Book Service] [Call Us]
What teams ship with this
Copy → paste → submit
Every template is Meta-2026 compliant. Change brand name + variable examples, submit in your BSP, live in <24h.
Category-safe
Each is tagged Marketing/Utility/Authentication so you don't get rejected for putting a promo in Utility.
Button-ready
Every template lists suggested Quick-Reply or CTA buttons — no more staring at a blank button config.
Frequently asked questions
Why WhatsApp Template Examples by industry (2026) is the highest-leverage move for growth teams
WhatsApp is where growth teams customers actually reply. Open rates sit at 85–98% inside 15 minutes versus 18–22% on email and sub-2% on SMS, and the medium is conversational — a customer can ask a follow-up, share a photo, or pay without leaving the thread. That is the entire premise behind whatsapp template examples by industry (2026): stop losing the conversation to slow channels and let intent convert while it is warm.
Most growth teams teams treat WhatsApp as a broadcast megaphone. The teams that win treat it as a workflow surface — every notification is also a decision point where the customer can act. The capabilities below are wired to do exactly that: each one collapses a multi-step off-platform detour into a single in-thread reply.
Each capability, in plain terms
E-commerce · Order Confirmation (Utility)
Hi {{1}}, your order #{{2}} for ₹{{3}} is confirmed. We'll notify you when it ships. Track anytime: {{4}} · Buttons: [Track Order] [Contact Support] In practice this means the growth teams operator running whatsapp template examples by industry (2026) does not need to compose the logic themselves; they pick the trigger, review the copy, and let LandinChat handle rate-limits, template compliance, and retry behaviour.
E-commerce · Shipped (Utility)
Good news {{1}}! Your order #{{2}} shipped via {{3}}. Expected delivery: {{4}}. Track: {{5}} · Buttons: [Track] [Reschedule] In practice this means the growth teams operator running whatsapp template examples by industry (2026) does not need to compose the logic themselves; they pick the trigger, review the copy, and let LandinChat handle rate-limits, template compliance, and retry behaviour.
E-commerce · Abandoned Cart (Marketing)
Hey {{1}}, you left {{2}} in your cart. Complete checkout in the next 2 hours and get {{3}}% off with code {{4}}. · Buttons: [Complete Purchase] [View Cart] In practice this means the growth teams operator running whatsapp template examples by industry (2026) does not need to compose the logic themselves; they pick the trigger, review the copy, and let LandinChat handle rate-limits, template compliance, and retry behaviour.
E-commerce · Review Request (Marketing)
Hi {{1}}, hope you're enjoying your {{2}}! Would you leave us a quick review? It helps other shoppers. · Buttons: [Leave Review] [Contact Us] In practice this means the growth teams operator running whatsapp template examples by industry (2026) does not need to compose the logic themselves; they pick the trigger, review the copy, and let LandinChat handle rate-limits, template compliance, and retry behaviour.
Clinic · Appointment Reminder 24h (Utility)
Hi {{1}}, reminder: your appointment with Dr. {{2}} is tomorrow at {{3}}. Reply YES to confirm or tap below to reschedule. · Buttons: [Confirm] [Reschedule] In practice this means the growth teams operator running whatsapp template examples by industry (2026) does not need to compose the logic themselves; they pick the trigger, review the copy, and let LandinChat handle rate-limits, template compliance, and retry behaviour.
Clinic · Recall / 6-month Checkup (Utility)
Hi {{1}}, it's been 6 months since your last visit. Book your hygiene check with Dr. {{2}} — slots opening this week. · Buttons: [Book Now] [Talk to Us] In practice this means the growth teams operator running whatsapp template examples by industry (2026) does not need to compose the logic themselves; they pick the trigger, review the copy, and let LandinChat handle rate-limits, template compliance, and retry behaviour.
Clinic · Post-op Follow-up (Utility)
Hi {{1}}, checking in after your {{2}} on {{3}}. Any pain, swelling or questions? Reply here and we'll respond within 2 hours. In practice this means the growth teams operator running whatsapp template examples by industry (2026) does not need to compose the logic themselves; they pick the trigger, review the copy, and let LandinChat handle rate-limits, template compliance, and retry behaviour.
Real Estate · New Listing Alert (Marketing)
Hi {{1}}, new {{2}} listing in {{3}} matching your budget: {{4}}. Only 3 units left. · Buttons: [View Photos] [Book Site Visit] In practice this means the growth teams operator running whatsapp template examples by industry (2026) does not need to compose the logic themselves; they pick the trigger, review the copy, and let LandinChat handle rate-limits, template compliance, and retry behaviour.
Real Estate · Site-Visit Confirmation (Utility)
Confirmed! Site visit for {{1}} on {{2}} at {{3}}. Meet {{4}} at the sales office. Location: {{5}} · Buttons: [Get Directions] [Reschedule] In practice this means the growth teams operator running whatsapp template examples by industry (2026) does not need to compose the logic themselves; they pick the trigger, review the copy, and let LandinChat handle rate-limits, template compliance, and retry behaviour.
Real Estate · Post-Visit Follow-up (Utility)
Hi {{1}}, thanks for visiting {{2}} today. Any questions on pricing, floor plan or payment? {{3}} is here to help. In practice this means the growth teams operator running whatsapp template examples by industry (2026) does not need to compose the logic themselves; they pick the trigger, review the copy, and let LandinChat handle rate-limits, template compliance, and retry behaviour.
Education · Enquiry Response (Utility)
Hi {{1}}, thanks for your interest in {{2}}. Here's the brochure + fee structure. Would you like to book a counselling call? · Buttons: [Book Call] [Download Brochure] In practice this means the growth teams operator running whatsapp template examples by industry (2026) does not need to compose the logic themselves; they pick the trigger, review the copy, and let LandinChat handle rate-limits, template compliance, and retry behaviour.
Education · Fee Reminder (Utility)
Hi {{1}}, gentle reminder: {{2}} term fee of ₹{{3}} is due on {{4}}. Pay in one click below. · Buttons: [Pay Now] [Talk to Accounts] In practice this means the growth teams operator running whatsapp template examples by industry (2026) does not need to compose the logic themselves; they pick the trigger, review the copy, and let LandinChat handle rate-limits, template compliance, and retry behaviour.
Education · Batch Starting (Marketing)
Hi {{1}}, new {{2}} batch starts {{3}}. Early-bird ends in 48h — save ₹{{4}}. · Buttons: [Enrol Now] [Talk to Counsellor] In practice this means the growth teams operator running whatsapp template examples by industry (2026) does not need to compose the logic themselves; they pick the trigger, review the copy, and let LandinChat handle rate-limits, template compliance, and retry behaviour.
Banking · OTP (Authentication)
{{1}} is your verification code. For your security, do not share this code. · Button: [Copy Code] In practice this means the growth teams operator running whatsapp template examples by industry (2026) does not need to compose the logic themselves; they pick the trigger, review the copy, and let LandinChat handle rate-limits, template compliance, and retry behaviour.
Banking · Transaction Alert (Utility)
Dear {{1}}, ₹{{2}} debited from A/c {{3}} on {{4}} at {{5}}. Available balance: ₹{{6}}. Not you? Report immediately. · Buttons: [Report Fraud] [View Statement] In practice this means the growth teams operator running whatsapp template examples by industry (2026) does not need to compose the logic themselves; they pick the trigger, review the copy, and let LandinChat handle rate-limits, template compliance, and retry behaviour.
Banking · Loan EMI Reminder (Utility)
Hi {{1}}, your loan EMI of ₹{{2}} is due on {{3}}. Auto-debit is enabled from A/c {{4}}. · Buttons: [Pay Now] [View Statement] In practice this means the growth teams operator running whatsapp template examples by industry (2026) does not need to compose the logic themselves; they pick the trigger, review the copy, and let LandinChat handle rate-limits, template compliance, and retry behaviour.
Restaurant · Booking Confirmation (Utility)
Table for {{1}} confirmed at {{2}} on {{3}} at {{4}}. See you soon! Address: {{5}} · Buttons: [Get Directions] [Modify Booking] In practice this means the growth teams operator running whatsapp template examples by industry (2026) does not need to compose the logic themselves; they pick the trigger, review the copy, and let LandinChat handle rate-limits, template compliance, and retry behaviour.
Restaurant · Feedback (Marketing)
Hi {{1}}, how was your meal with us on {{2}}? Rate your experience — we read every reply. · Buttons: [Loved it] [Could be better] In practice this means the growth teams operator running whatsapp template examples by industry (2026) does not need to compose the logic themselves; they pick the trigger, review the copy, and let LandinChat handle rate-limits, template compliance, and retry behaviour.
Travel · Booking Confirmation (Utility)
Booking confirmed! {{1}} from {{2}} to {{3}} on {{4}}. PNR: {{5}}. E-ticket attached. · Buttons: [Download Ticket] [Web Check-in] In practice this means the growth teams operator running whatsapp template examples by industry (2026) does not need to compose the logic themselves; they pick the trigger, review the copy, and let LandinChat handle rate-limits, template compliance, and retry behaviour.
Travel · Departure Reminder (Utility)
Hi {{1}}, your flight {{2}} to {{3}} departs in 3 hours from Terminal {{4}}. Web check-in open. · Buttons: [Web Check-in] [Live Status] In practice this means the growth teams operator running whatsapp template examples by industry (2026) does not need to compose the logic themselves; they pick the trigger, review the copy, and let LandinChat handle rate-limits, template compliance, and retry behaviour.
Salon · Appointment Reminder (Utility)
Hi {{1}}, your {{2}} with {{3}} is tomorrow at {{4}}. Reply to reschedule. · Buttons: [Confirm] [Reschedule] In practice this means the growth teams operator running whatsapp template examples by industry (2026) does not need to compose the logic themselves; they pick the trigger, review the copy, and let LandinChat handle rate-limits, template compliance, and retry behaviour.
Salon · Rebook Nudge (Marketing)
Hi {{1}}, it's been 4 weeks since your last {{2}}. Book your next appointment and get {{3}}% off. · Buttons: [Book Now] [Talk to Us] In practice this means the growth teams operator running whatsapp template examples by industry (2026) does not need to compose the logic themselves; they pick the trigger, review the copy, and let LandinChat handle rate-limits, template compliance, and retry behaviour.
Insurance · Renewal Reminder (Utility)
Hi {{1}}, your {{2}} policy expires on {{3}}. Renew in 60 seconds to stay covered. · Buttons: [Renew Now] [Talk to Advisor] In practice this means the growth teams operator running whatsapp template examples by industry (2026) does not need to compose the logic themselves; they pick the trigger, review the copy, and let LandinChat handle rate-limits, template compliance, and retry behaviour.
Insurance · Claim Update (Utility)
Hi {{1}}, your claim #{{2}} status: {{3}}. Next step: {{4}}. · Buttons: [View Claim] [Talk to Us] In practice this means the growth teams operator running whatsapp template examples by industry (2026) does not need to compose the logic themselves; they pick the trigger, review the copy, and let LandinChat handle rate-limits, template compliance, and retry behaviour.
SaaS · Trial Ending (Marketing)
Hi {{1}}, your {{2}} trial ends in {{3}} days. Upgrade now to keep your data + get 20% off annual. · Buttons: [Upgrade] [Talk to Sales] In practice this means the growth teams operator running whatsapp template examples by industry (2026) does not need to compose the logic themselves; they pick the trigger, review the copy, and let LandinChat handle rate-limits, template compliance, and retry behaviour.
SaaS · Payment Failed (Utility)
Hi {{1}}, we couldn't charge your card for {{2}}. Update payment in 24h to avoid service pause. · Buttons: [Update Card] [Contact Billing] In practice this means the growth teams operator running whatsapp template examples by industry (2026) does not need to compose the logic themselves; they pick the trigger, review the copy, and let LandinChat handle rate-limits, template compliance, and retry behaviour.
Auto Dealership · Test-Drive Reminder (Utility)
Hi {{1}}, your test drive of the {{2}} is tomorrow at {{3}} with {{4}}. Address: {{5}} · Buttons: [Directions] [Reschedule] In practice this means the growth teams operator running whatsapp template examples by industry (2026) does not need to compose the logic themselves; they pick the trigger, review the copy, and let LandinChat handle rate-limits, template compliance, and retry behaviour.
Auto Dealership · Service Due (Utility)
Hi {{1}}, your {{2}} is due for its {{3}} km service. Book a slot this week and save 10%. · Buttons: [Book Service] [Call Us] In practice this means the growth teams operator running whatsapp template examples by industry (2026) does not need to compose the logic themselves; they pick the trigger, review the copy, and let LandinChat handle rate-limits, template compliance, and retry behaviour.
How different teams put this to work
Copy → paste → submit
Every template is Meta-2026 compliant. Change brand name + variable examples, submit in your BSP, live in <24h. The common failure mode we see is over-templating — sending the same broadcast to every segment. The teams that outperform run at least three variants keyed to recency, spend tier, and language, and they measure reply-rate not open-rate.
Category-safe
Each is tagged Marketing/Utility/Authentication so you don't get rejected for putting a promo in Utility. The common failure mode we see is over-templating — sending the same broadcast to every segment. The teams that outperform run at least three variants keyed to recency, spend tier, and language, and they measure reply-rate not open-rate.
Button-ready
Every template lists suggested Quick-Reply or CTA buttons — no more staring at a blank button config. The common failure mode we see is over-templating — sending the same broadcast to every segment. The teams that outperform run at least three variants keyed to recency, spend tier, and language, and they measure reply-rate not open-rate.
Buyer’s checklist
- • Official Meta Tech Partner — templates approve faster and account is not at ban risk.
- • Native growth teams data model — no glue-code to import contacts, orders, or bookings.
- • Green-tick support with a clear submission checklist and Meta-side follow-up.
- • Conversation-based pricing that matches WhatsApp’s own billing model, not per-message surcharges.
- • Human handoff with unread routing, so qualified replies never sit in a bot loop.
- • Audit log & role-based access — required for regulated enterprise buyers.
Common pitfalls
- • Broadcasting cold lists — quickest way to a quality-rating downgrade and eventually a template ban.
- • Skipping opt-in capture — makes every future utility template harder to approve.
- • Treating WhatsApp as a one-way channel — the platform penalises accounts with low reply-rate.
- • Running only one template variant — you leave 20–40% of lift on the table.
- • Not routing hot conversations to a human within 5 minutes — kills conversion by up to half.
What to measure after launching whatsapp template examples by industry (2026)
Week 1 signal
Track template approval time, first-reply latency, delivered-rate, and the first 100 customer replies. For growth teams, the fastest warning sign is not low opens; it is customers replying with confusion because the trigger, offer, or handoff promise was not specific enough.
Month 1 signal
Compare reply quality across E-commerce · Order Confirmation (Utility), E-commerce · Shipped (Utility), E-commerce · Abandoned Cart (Marketing), E-commerce · Review Request (Marketing). The best-performing growth teams teams keep the highest-intent replies visible to managers, then rewrite templates around real customer language instead of internal terminology.
Scale signal
Once setup, launch, routing, and reporting is stable, scale by segment rather than volume. Add new audiences only when opt-in source, template intent, agent ownership, and conversion tracking are all mapped.
Search-quality notes for this workflow
This page is intentionally built around whatsapp template examples by industry (2026) rather than a generic WhatsApp marketing overview. The content references the actual workflow, the growth teams audience, implementation steps, and use cases like Copy → paste → submit, Category-safe, Button-ready. That specificity helps buyers, internal teams, and search engines understand why this page deserves to exist separately from broader WhatsApp CRM, broadcast, chatbot, and automation pages.
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