WhatsApp Template Examples by industry (2026)
60+ ready-to-submit WhatsApp templates across 12 industries — e-commerce, clinics, real estate, education, banking, restaurants, travel, salon, insurance, SaaS, auto and more. Copy, brand-swap, submit.
- Meta-2026 compliant
- Category-tagged
- Button-ready
Key things to know
E-commerce · Order Confirmation (Utility)
Hi {{1}}, your order #{{2}} for ₹{{3}} is confirmed. We'll notify you when it ships. Track anytime: {{4}} · Buttons: [Track Order] [Contact Support]
E-commerce · Shipped (Utility)
Good news {{1}}! Your order #{{2}} shipped via {{3}}. Expected delivery: {{4}}. Track: {{5}} · Buttons: [Track] [Reschedule]
E-commerce · Abandoned Cart (Marketing)
Hey {{1}}, you left {{2}} in your cart. Complete checkout in the next 2 hours and get {{3}}% off with code {{4}}. · Buttons: [Complete Purchase] [View Cart]
E-commerce · Review Request (Marketing)
Hi {{1}}, hope you're enjoying your {{2}}! Would you leave us a quick review? It helps other shoppers. · Buttons: [Leave Review] [Contact Us]
People also ask
Q.Can I copy these templates directly?
Yes — every example follows Meta's 2026 template guidelines (no promo language in Utility, no all-caps in headers, variables in {{1}} format). Paste into your BSP, adjust brand name and submit.
Q.Which category should I pick?
Marketing for promos/newsletters/sales, Utility for order/appointment/service updates, Authentication for OTPs only. Miscategorising = template rejection.
Q.How long does approval take?
Utility and Authentication: 1–15 minutes. Marketing: up to 24 hours. Rejected templates can be edited and resubmitted with no cooldown.
Q.Can I add buttons?
Yes — up to 3 Quick Reply buttons OR 2 CTA buttons (URL/Phone) per template. Mixing types is not allowed.
Q.How many variables can I use?
Up to 10 body variables ({{1}}–{{10}}), one header variable, and one variable in each button URL.
Q.What gets templates rejected?
Vague variables ('{{1}}' alone in body), promo language in Utility category, missing punctuation, links in Authentication, and templates that could be sent as a normal reply within the 24h window.
How to use this page
1. Find your industry section below.
2. Copy the template body — variables use {{1}}, {{2}} format Meta expects.
3. Replace {{brand}} placeholders with your business name.
4. Pick the tagged category (Marketing / Utility / Authentication) in your BSP.
5. Add the suggested buttons and submit for approval.
6. Live in 1–15 min (Utility/Auth) or up to 24 hours (Marketing).
Built for serious growth teams
E-commerce · Order Confirmation (Utility)
Hi {{1}}, your order #{{2}} for ₹{{3}} is confirmed. We'll notify you when it ships. Track anytime: {{4}} · Buttons: [Track Order] [Contact Support]
E-commerce · Shipped (Utility)
Good news {{1}}! Your order #{{2}} shipped via {{3}}. Expected delivery: {{4}}. Track: {{5}} · Buttons: [Track] [Reschedule]
E-commerce · Abandoned Cart (Marketing)
Hey {{1}}, you left {{2}} in your cart. Complete checkout in the next 2 hours and get {{3}}% off with code {{4}}. · Buttons: [Complete Purchase] [View Cart]
E-commerce · Review Request (Marketing)
Hi {{1}}, hope you're enjoying your {{2}}! Would you leave us a quick review? It helps other shoppers. · Buttons: [Leave Review] [Contact Us]
Clinic · Appointment Reminder 24h (Utility)
Hi {{1}}, reminder: your appointment with Dr. {{2}} is tomorrow at {{3}}. Reply YES to confirm or tap below to reschedule. · Buttons: [Confirm] [Reschedule]
Clinic · Recall / 6-month Checkup (Utility)
Hi {{1}}, it's been 6 months since your last visit. Book your hygiene check with Dr. {{2}} — slots opening this week. · Buttons: [Book Now] [Talk to Us]
Clinic · Post-op Follow-up (Utility)
Hi {{1}}, checking in after your {{2}} on {{3}}. Any pain, swelling or questions? Reply here and we'll respond within 2 hours.
Real Estate · New Listing Alert (Marketing)
Hi {{1}}, new {{2}} listing in {{3}} matching your budget: {{4}}. Only 3 units left. · Buttons: [View Photos] [Book Site Visit]
Real Estate · Site-Visit Confirmation (Utility)
Confirmed! Site visit for {{1}} on {{2}} at {{3}}. Meet {{4}} at the sales office. Location: {{5}} · Buttons: [Get Directions] [Reschedule]
Real Estate · Post-Visit Follow-up (Utility)
Hi {{1}}, thanks for visiting {{2}} today. Any questions on pricing, floor plan or payment? {{3}} is here to help.
Education · Enquiry Response (Utility)
Hi {{1}}, thanks for your interest in {{2}}. Here's the brochure + fee structure. Would you like to book a counselling call? · Buttons: [Book Call] [Download Brochure]
Education · Fee Reminder (Utility)
Hi {{1}}, gentle reminder: {{2}} term fee of ₹{{3}} is due on {{4}}. Pay in one click below. · Buttons: [Pay Now] [Talk to Accounts]
Education · Batch Starting (Marketing)
Hi {{1}}, new {{2}} batch starts {{3}}. Early-bird ends in 48h — save ₹{{4}}. · Buttons: [Enrol Now] [Talk to Counsellor]
Banking · OTP (Authentication)
{{1}} is your verification code. For your security, do not share this code. · Button: [Copy Code]
Banking · Transaction Alert (Utility)
Dear {{1}}, ₹{{2}} debited from A/c {{3}} on {{4}} at {{5}}. Available balance: ₹{{6}}. Not you? Report immediately. · Buttons: [Report Fraud] [View Statement]
Banking · Loan EMI Reminder (Utility)
Hi {{1}}, your loan EMI of ₹{{2}} is due on {{3}}. Auto-debit is enabled from A/c {{4}}. · Buttons: [Pay Now] [View Statement]
Restaurant · Booking Confirmation (Utility)
Table for {{1}} confirmed at {{2}} on {{3}} at {{4}}. See you soon! Address: {{5}} · Buttons: [Get Directions] [Modify Booking]
Restaurant · Feedback (Marketing)
Hi {{1}}, how was your meal with us on {{2}}? Rate your experience — we read every reply. · Buttons: [Loved it] [Could be better]
Travel · Booking Confirmation (Utility)
Booking confirmed! {{1}} from {{2}} to {{3}} on {{4}}. PNR: {{5}}. E-ticket attached. · Buttons: [Download Ticket] [Web Check-in]
Travel · Departure Reminder (Utility)
Hi {{1}}, your flight {{2}} to {{3}} departs in 3 hours from Terminal {{4}}. Web check-in open. · Buttons: [Web Check-in] [Live Status]
Salon · Appointment Reminder (Utility)
Hi {{1}}, your {{2}} with {{3}} is tomorrow at {{4}}. Reply to reschedule. · Buttons: [Confirm] [Reschedule]
Salon · Rebook Nudge (Marketing)
Hi {{1}}, it's been 4 weeks since your last {{2}}. Book your next appointment and get {{3}}% off. · Buttons: [Book Now] [Talk to Us]
Insurance · Renewal Reminder (Utility)
Hi {{1}}, your {{2}} policy expires on {{3}}. Renew in 60 seconds to stay covered. · Buttons: [Renew Now] [Talk to Advisor]
Insurance · Claim Update (Utility)
Hi {{1}}, your claim #{{2}} status: {{3}}. Next step: {{4}}. · Buttons: [View Claim] [Talk to Us]
SaaS · Trial Ending (Marketing)
Hi {{1}}, your {{2}} trial ends in {{3}} days. Upgrade now to keep your data + get 20% off annual. · Buttons: [Upgrade] [Talk to Sales]
SaaS · Payment Failed (Utility)
Hi {{1}}, we couldn't charge your card for {{2}}. Update payment in 24h to avoid service pause. · Buttons: [Update Card] [Contact Billing]
Auto Dealership · Test-Drive Reminder (Utility)
Hi {{1}}, your test drive of the {{2}} is tomorrow at {{3}} with {{4}}. Address: {{5}} · Buttons: [Directions] [Reschedule]
Auto Dealership · Service Due (Utility)
Hi {{1}}, your {{2}} is due for its {{3}} km service. Book a slot this week and save 10%. · Buttons: [Book Service] [Call Us]
What teams ship with this
Copy → paste → submit
Every template is Meta-2026 compliant. Change brand name + variable examples, submit in your BSP, live in <24h.
Category-safe
Each is tagged Marketing/Utility/Authentication so you don't get rejected for putting a promo in Utility.
Button-ready
Every template lists suggested Quick-Reply or CTA buttons — no more staring at a blank button config.
Frequently asked questions
Skip the template writing — get 500+ in LandinChat
Every template above (plus 440 more) comes pre-loaded when you sign up. One click to submit, live within the hour.