Click-to-WhatsApp ads for dermatology
A complete CTWA playbook for derm clinics \u2014 creative angles per service, qualifying chatbot flows and benchmarks for cost-per-qualified-consult.
- Service-specific creatives
- Qualifying bot
- CPM/CPL benchmarks
- Meta Pixel + offline conversions
Key things to know
Creatives
Service-specific ad angles that pass Meta review.
Qualifying bot
4-question intake before staff sees the lead.
Audience
Lookalikes from existing aesthetic patients.
Offline conversions
Booked / showed / purchased pushed to Meta.
People also ask
Q.What budget to start?
₹500–1,000 / day in India, $20–40 / day in US — enough to learn in 2 weeks.
Q.Do I need a Meta-approved before/after policy?
Yes — we provide compliant creative angles.
Q.How fast is first lead?
Usually within 2 hours of launch.
Q.CPL benchmarks?
India: ₹40–150 for qualified consult lead. US: $8–25.
Q.Can I A/B test creatives?
Yes — built into Meta Ads Manager.
Q.Does it work for medical dermatology?
Yes — for acne / eczema plans especially.
Why dermatology converts on CTWA
Skin concerns are emotional. Forms feel cold; a WhatsApp chat feels human. CTWA ads convert 3–5× cheaper than form ads for acne, hair-fall, anti-ageing and laser hair removal.
The trick is the qualifying bot: it weeds out tyre-kickers in 4 questions so the front desk only talks to ready buyers.
Built for serious growth teams
Creatives
Service-specific ad angles that pass Meta review.
Qualifying bot
4-question intake before staff sees the lead.
Audience
Lookalikes from existing aesthetic patients.
Offline conversions
Booked / showed / purchased pushed to Meta.
Before/after
Compliance-safe ad creatives.
Mobile-first
Designed for thumb-scroll capture.
Get live in days, not months
- 1
Pick top 3 services
Highest-margin and highest-intent.
- 2
Build qualifying bot
4 questions max.
- 3
Launch CTWA campaign
Daily budget, lookalike audience.
- 4
Wire offline conversions
Push booked + showed events to Meta.
What teams ship with this
Acne
Plan-focused, 12-week journey.
Hair-fall
PRP / transplant lead capture.
Laser hair removal
Package pricing focus.
Anti-ageing
Botox + filler consult.
Frequently asked questions
Related guides & pages
Stop overpaying for cold form leads
Run CTWA ads that drop your cost-per-consult by 60%+.