Click-to-WhatsApp ads for study abroad
A complete CTWA playbook \u2014 creative angles per country, qualifying chatbot flows and benchmarks for cost-per-qualified-counselling-lead.
- Country-specific creatives
- Qualifying bot
- CPM/CPL benchmarks
- Offline conversions
Key things to know
Creatives
Country-specific ad angles.
Qualifying bot
4-question intake.
Audience
Lookalikes from enrolled students.
Offline conversions
Counselling booked / showed / enrolled.
People also ask
Q.Budget to start?
₹1,000–2,000 / day in India, $30–50 / day globally.
Q.Approved policies?
Yes — we provide compliant creative angles.
Q.First lead?
Usually within 2 hours.
Q.CPL benchmarks?
India: ₹100–300 qualified. US: $15–35.
Q.A/B testing?
Built into Meta Ads.
Q.Scholarship campaigns?
Yes — deadline-driven angles work best.
Why study abroad converts on CTWA
A form lead waits 6 hours for a callback. A CTWA lead replies in 60 seconds. That alone closes the gap from 12% to 35% counselling-show rate.
Qualifying bot then weeds out tyre-kickers — so counsellors only call ready students.
Built for serious growth teams
Creatives
Country-specific ad angles.
Qualifying bot
4-question intake.
Audience
Lookalikes from enrolled students.
Offline conversions
Counselling booked / showed / enrolled.
Creative library
Compliance-safe Meta angles.
Mobile-first
Designed for thumb-scroll.
Get live in days, not months
- 1
Pick top 3 countries
- 2
Build qualifying bot
- 3
Launch CTWA campaign
- 4
Wire offline conversions
What teams ship with this
Country-specific
USA / UK / Canada / Australia / EU.
Intake-specific
Fall / spring / summer.
Course-specific
MS in CS, MBA, Masters in EU, etc.
Scholarship-led
Limited-deadline campaigns.
Frequently asked questions
Related guides & pages
Stop overpaying for cold form leads
CTWA drops cost-per-counselling-lead by 60%+.