WhatsApp product launch teaser, waitlist & drop-day templates
3-stage launch sequence — teaser (T-10d), waitlist capture (T-7d), drop-day broadcast (T-0) — with Shopify deep-links and segmented send waves.
- 3-stage sequence: teaser → waitlist → drop
- Shopify deep-link to variant + code
- Engagement-tier wave scheduling
Key things to know
Teaser template
Marketing-category teaser with image, drop date countdown, and 'Join waitlist' CTA button.
Waitlist capture flow
Customer-initiated opt-in — free for you, qualifies them as Marketing-eligible for drop day.
Drop-day broadcast
Carousel of launch SKUs with deep-link to variant and pre-applied discount code.
Engagement-tier waves
Top-clickers get the drop first; tier 2 at +15min; tier 3 at +30min — seeds social proof.
People also ask
Q.How long before launch should I start teasing?
Begin teasers 7–10 days out, capture waitlist 3–7 days out, fire drop-day broadcast at T-0 to your warmed list.
Q.Is a waitlist capture a Marketing template?
The opt-in flow itself is free (customer-initiated). The drop-day broadcast to the waitlist is Marketing category but lands at 50–70% CTR thanks to opt-in intent.
Q.How do I segment the waitlist?
By engagement (clicked teaser yes/no), RFM tier, and city. Drop-day send fires to top-engaged first to seed early conversions.
Q.Can I deep-link to a specific variant?
Yes — Shopify deep-link with pre-selected variant and discount code applied at checkout.
Q.How do I prevent quality-rating issues?
Cap to 3 launches per quarter per recipient, throttle drop-day sends in waves, and always include opt-out copy.
Q.What metrics matter?
Waitlist size, teaser CTR (40%+), drop-day CTR (50–70%), conversion to checkout, and revenue per recipient.
Why WhatsApp is the launch channel of choice
Email launches die at 25% open rate. WhatsApp opens at 98% and the drop-day broadcast lands in the recipient's pocket the moment the SKU is live — first to buy.
Run a 3-stage sequence: teaser at T-10d to gauge interest, waitlist opt-in at T-7d to capture intent, and drop-day broadcast at T-0 to convert. Segment by engagement tier so top-clickers get the drop first.
LandinChat injects Shopify deep-links to the specific variant with a pre-applied discount code, cutting friction from CTA tap to checkout to under 30 seconds.
Built for serious growth teams
Teaser template
Marketing-category teaser with image, drop date countdown, and 'Join waitlist' CTA button.
Waitlist capture flow
Customer-initiated opt-in — free for you, qualifies them as Marketing-eligible for drop day.
Drop-day broadcast
Carousel of launch SKUs with deep-link to variant and pre-applied discount code.
Engagement-tier waves
Top-clickers get the drop first; tier 2 at +15min; tier 3 at +30min — seeds social proof.
Shopify deep-link injection
One-tap to checkout with variant + discount applied — friction near zero.
Live launch dashboard
Waitlist size, teaser CTR, drop-day CTR, conversion, revenue — all live.
Get live in days, not months
- 1
Build waitlist
T-10d teaser + 'Join waitlist' opt-in button — free customer-initiated capture.
- 2
Segment by engagement
Tier 1 (clicked teaser), tier 2 (opened only), tier 3 (cold) — for staggered drop sends.
- 3
Schedule drop
T-0 drop-day broadcast — wave 1 at launch, wave 2 +15min, wave 3 +30min.
- 4
Deep-link checkout
Inject Shopify variant + discount code per recipient — sub-30-second checkout.
- 5
Measure & repeat
Track waitlist conversion, drop-day CTR, revenue per recipient — coach next launch.
WhatsApp launch vs email/SMS launch
| Capability | LandinChat | Email / SMS |
|---|---|---|
| Drop-day CTR | 50–70% | 5–10% |
| Time from CTA to checkout | < 30s | Multi-step |
| Waitlist conversion | 12%+ | 1–2% |
| Wave scheduling by tier | Native | Manual |
| Open rate | 98% | 20–30% |
| Deep-link variant + code | Built-in | Plug-in |
Frequently asked questions
Run your next product launch on the channel that converts at 12%
Teaser → waitlist → drop-day broadcast with deep-link checkout — ship today.