WhatsApp Business API pricing in Colombia (2026)
Per-message rates Meta charges to send WhatsApp template messages to Colombian numbers, plus what LandinChat adds on top. WhatsApp is the leading messaging app in Colombia, with strong adoption from Bogotá-based SaaS to Medellín D2C and Cartagena tourism.
Meta's per-message rates for Colombia
Charged by Meta directly. LandinChat passes Meta's rate through at cost — no markup on conversation fees.
Promotions, offers, abandoned-cart, broadcasts
Order updates, shipping, receipts, reminders
OTP, 2FA, account verification
In-session replies inside the 24h window
Monthly cost estimate by volume
Conversation cost only — Meta's per-message charge for Colombia. Add your LandinChat plan on top.
| Messages / month | Marketing | Utility | Authentication |
|---|---|---|---|
| 1,000 | $13 | $4 | $10 |
| 5,000 | $63 | $22 | $51 |
| 25,000 | $313 | $108 | $253 |
| 100,000 | $1,250 | $430 | $1,010 |
Why Colombian businesses choose LandinChat
Pricing questions from Colombian buyers
Does Meta charge me directly or does LandinChat bill it?
LandinChat invoices the Meta conversation fees together with your plan, in COP. You get one consolidated invoice — no separate Meta billing relationship needed.
Why is marketing more expensive than utility in Colombia?
Meta tiers conversations by intent. Marketing (promotions, offers) commands the highest rate because it's outbound revenue-driving. Utility messages (order updates, receipts) are cheaper because they're customer-initiated workflows. Authentication (OTP, 2FA) sits in between.
Are service-window messages really free in Colombia?
Yes. Once a customer messages you, you have a rolling 24-hour service window to reply with unlimited free-form messages at no per-message cost. This is identical across every market including Colombia.
Are you Ley 1581-compliant?
Yes — consent, SIC-aligned data handling and processor agreement.
Do you support PSE?
Yes, plus Wompi and Mercado Pago.
WhatsApp pricing in other markets
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