WhatsApp Business API pricing in the United Kingdom (2026)
Per-message rates Meta charges to send WhatsApp template messages to British numbers, plus what LandinChat adds on top. WhatsApp is the UK's most-used messaging app, with strong adoption across retail, property and financial services for high-trust conversations.
Meta's per-message rates for the United Kingdom
Charged by Meta directly. LandinChat passes Meta's rate through at cost — no markup on conversation fees.
Promotions, offers, abandoned-cart, broadcasts
Order updates, shipping, receipts, reminders
OTP, 2FA, account verification
In-session replies inside the 24h window
Monthly cost estimate by volume
Conversation cost only — Meta's per-message charge for the United Kingdom. Add your LandinChat plan on top.
| Messages / month | Marketing | Utility | Authentication |
|---|---|---|---|
| 1,000 | $53 | $22 | $36 |
| 5,000 | $265 | $110 | $179 |
| 25,000 | $1,323 | $550 | $895 |
| 100,000 | $5,290 | $2,200 | $3,580 |
Why British businesses choose LandinChat
Pricing questions from British buyers
Does Meta charge me directly or does LandinChat bill it?
LandinChat invoices the Meta conversation fees together with your plan, in GBP. You get one consolidated invoice — no separate Meta billing relationship needed.
Why is marketing more expensive than utility in the United Kingdom?
Meta tiers conversations by intent. Marketing (promotions, offers) commands the highest rate because it's outbound revenue-driving. Utility messages (order updates, receipts) are cheaper because they're customer-initiated workflows. Authentication (OTP, 2FA) sits in between.
Are service-window messages really free in the United Kingdom?
Yes. Once a customer messages you, you have a rolling 24-hour service window to reply with unlimited free-form messages at no per-message cost. This is identical across every market including the United Kingdom.
Are you UK GDPR-compliant?
Yes — full DSAR workflow, ROPA documentation, data-processing agreement and EU/UK data-residency options.
Do you support PECR opt-in?
Marketing broadcasts require documented soft or explicit opt-in; transactional utility templates are scoped separately.
WhatsApp pricing in other markets
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