WhatsApp Business API pricing in Mexico (2026)
Per-message rates Meta charges to send WhatsApp template messages to Mexican numbers, plus what LandinChat adds on top. Mexico is one of WhatsApp's most engaged markets, with deep adoption across SMBs and a thriving social-commerce culture.
Meta's per-message rates for Mexico
Charged by Meta directly. LandinChat passes Meta's rate through at cost — no markup on conversation fees.
Promotions, offers, abandoned-cart, broadcasts
Order updates, shipping, receipts, reminders
OTP, 2FA, account verification
In-session replies inside the 24h window
Monthly cost estimate by volume
Conversation cost only — Meta's per-message charge for Mexico. Add your LandinChat plan on top.
| Messages / month | Marketing | Utility | Authentication |
|---|---|---|---|
| 1,000 | $44 | $10 | $22 |
| 5,000 | $218 | $50 | $109 |
| 25,000 | $1,090 | $250 | $545 |
| 100,000 | $4,360 | $1,000 | $2,180 |
Why Mexican businesses choose LandinChat
Pricing questions from Mexican buyers
Does Meta charge me directly or does LandinChat bill it?
LandinChat invoices the Meta conversation fees together with your plan, in MXN. You get one consolidated invoice — no separate Meta billing relationship needed.
Why is marketing more expensive than utility in Mexico?
Meta tiers conversations by intent. Marketing (promotions, offers) commands the highest rate because it's outbound revenue-driving. Utility messages (order updates, receipts) are cheaper because they're customer-initiated workflows. Authentication (OTP, 2FA) sits in between.
Are service-window messages really free in Mexico?
Yes. Once a customer messages you, you have a rolling 24-hour service window to reply with unlimited free-form messages at no per-message cost. This is identical across every market including Mexico.
Are CFDI 4.0 invoices supported?
Yes, with your RFC, payment method and tax regime captured at checkout.
Can I accept OXXO?
Yes — OXXO vouchers, SPEI and cards via Conekta, Openpay or Mercado Pago.
WhatsApp pricing in other markets
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