WhatsApp Business API pricing in Nigeria (2026)
Per-message rates Meta charges to send WhatsApp template messages to Nigerian numbers, plus what LandinChat adds on top. Nigeria is Africa's largest WhatsApp market — every serious D2C, fintech and EdTech operator runs customer journeys on the platform.
Meta's per-message rates for Nigeria
Charged by Meta directly. LandinChat passes Meta's rate through at cost — no markup on conversation fees.
Promotions, offers, abandoned-cart, broadcasts
Order updates, shipping, receipts, reminders
OTP, 2FA, account verification
In-session replies inside the 24h window
Monthly cost estimate by volume
Conversation cost only — Meta's per-message charge for Nigeria. Add your LandinChat plan on top.
| Messages / month | Marketing | Utility | Authentication |
|---|---|---|---|
| 1,000 | $52 | $18 | $42 |
| 5,000 | $258 | $89 | $209 |
| 25,000 | $1,290 | $443 | $1,045 |
| 100,000 | $5,160 | $1,770 | $4,180 |
Why Nigerian businesses choose LandinChat
Pricing questions from Nigerian buyers
Does Meta charge me directly or does LandinChat bill it?
LandinChat invoices the Meta conversation fees together with your plan, in NGN. You get one consolidated invoice — no separate Meta billing relationship needed.
Why is marketing more expensive than utility in Nigeria?
Meta tiers conversations by intent. Marketing (promotions, offers) commands the highest rate because it's outbound revenue-driving. Utility messages (order updates, receipts) are cheaper because they're customer-initiated workflows. Authentication (OTP, 2FA) sits in between.
Are service-window messages really free in Nigeria?
Yes. Once a customer messages you, you have a rolling 24-hour service window to reply with unlimited free-form messages at no per-message cost. This is identical across every market including Nigeria.
Are you NDPA-compliant?
Yes — consent capture, DPO contact and data subject rights aligned with the 2023 Nigeria Data Protection Act.
Do you support Paystack?
Yes, plus Flutterwave — payment links generated and reconciled inside WhatsApp.
WhatsApp pricing in other markets
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