WhatsApp Business API pricing by country (2026)
Meta's official per-conversation rate card for the WhatsApp Business API, country by country. Use the table below to compare marketing, utility and authentication pricing — or jump straight to the calculator.
Quick answers
Is the WhatsApp API free?
The API itself is free. Meta only charges per 24-hour conversation; rates vary by country and category.
What's a conversation?
Any 24h messaging window between a business and a customer. Marketing, utility, authentication and service each price differently.
Does LandinChat mark up Meta rates?
No — we bill Meta's per-conversation fee at cost. You pay only a flat platform subscription on top.
Which country is cheapest?
Indonesia, India and Brazil typically have the lowest marketing conversation rates; US/UK/Germany/UAE are higher.
| Country | Marketing | Utility | Authentication | |
|---|---|---|---|---|
| India | $0.0107 | $0.0040 | $0.0014 | View |
| the United States | $0.0250 | $0.0150 | $0.0135 | View |
| the United Kingdom | $0.0529 | $0.0220 | $0.0358 | View |
| the UAE | $0.0353 | $0.0123 | $0.0285 | View |
| Saudi Arabia | $0.0331 | $0.0114 | $0.0268 | View |
| Brazil | $0.0625 | $0.0080 | $0.0315 | View |
| Mexico | $0.0436 | $0.0100 | $0.0218 | View |
| Indonesia | $0.0331 | $0.0110 | $0.0268 | View |
| the Philippines | $0.0211 | $0.0080 | $0.0171 | View |
| South Africa | $0.0379 | $0.0130 | $0.0307 | View |
| Nigeria | $0.0516 | $0.0177 | $0.0418 | View |
| Kenya | $0.0289 | $0.0100 | $0.0234 | View |
| Egypt | $0.1073 | $0.0369 | $0.0869 | View |
| Türkiye | $0.0085 | $0.0029 | $0.0069 | View |
| Argentina | $0.0617 | $0.0212 | $0.0500 | View |
| Colombia | $0.0125 | $0.0043 | $0.0101 | View |
| Chile | $0.0889 | $0.0307 | $0.0720 | View |
| Spain | $0.0615 | $0.0040 | $0.0379 | View |
| Germany | $0.1365 | $0.0550 | $0.0768 | View |
| France | $0.1432 | $0.0571 | $0.0806 | View |
| Italy | $0.0691 | $0.0276 | $0.0389 | View |
| the Netherlands | $0.1597 | $0.0640 | $0.0898 | View |
| Australia | $0.0871 | $0.0349 | $0.0490 | View |
| Canada | $0.0149 | $0.0060 | $0.0084 | View |
Rates are Meta's published USD per-message charges. Service-window replies (inside 24h of a customer message) are free in every market. Service messages and rates may be updated by Meta periodically.
WhatsApp pricing FAQs
How much does the WhatsApp Business API cost in 2026?
Meta charges per conversation, not per message. Rates vary by country and category: marketing conversations cost the most, utility less, authentication the least. Service-window replies inside 24h of a customer message are free worldwide.
Is WhatsApp Business API free?
The API itself is free — Meta only charges per conversation. LandinChat passes Meta's per-conversation fee through at cost and charges only a platform subscription on top.
What is a WhatsApp conversation?
A 24-hour window between a business and a customer. Marketing, utility and authentication conversations each have their own per-country price. Service conversations are free.
Does LandinChat mark up Meta's WhatsApp pricing?
No. We bill Meta's per-conversation fees at cost — what Meta charges us, we charge you. Markup is zero on conversation pricing.
Which country has the cheapest WhatsApp marketing rates?
Markets like Indonesia, India and Brazil have some of the lowest marketing conversation rates. The US, UK, Germany and UAE sit at the higher end. Use the table below for current per-country rates.
How do I estimate my monthly WhatsApp API bill?
Multiply expected conversations × per-conversation rate for your country and category, or use our free WhatsApp API cost calculator.
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