WhatsApp Business API pricing in Italy (2026)
Per-message rates Meta charges to send WhatsApp template messages to Italian numbers, plus what LandinChat adds on top. Italy is one of Europe's most WhatsApp-engaged markets, especially across travel, hospitality and SMB retail.
Meta's per-message rates for Italy
Charged by Meta directly. LandinChat passes Meta's rate through at cost — no markup on conversation fees.
Promotions, offers, abandoned-cart, broadcasts
Order updates, shipping, receipts, reminders
OTP, 2FA, account verification
In-session replies inside the 24h window
Monthly cost estimate by volume
Conversation cost only — Meta's per-message charge for Italy. Add your LandinChat plan on top.
| Messages / month | Marketing | Utility | Authentication |
|---|---|---|---|
| 1,000 | $69 | $28 | $39 |
| 5,000 | $346 | $138 | $194 |
| 25,000 | $1,727 | $690 | $972 |
| 100,000 | $6,910 | $2,760 | $3,890 |
Why Italian businesses choose LandinChat
Pricing questions from Italian buyers
Does Meta charge me directly or does LandinChat bill it?
LandinChat invoices the Meta conversation fees together with your plan, in EUR. You get one consolidated invoice — no separate Meta billing relationship needed.
Why is marketing more expensive than utility in Italy?
Meta tiers conversations by intent. Marketing (promotions, offers) commands the highest rate because it's outbound revenue-driving. Utility messages (order updates, receipts) are cheaper because they're customer-initiated workflows. Authentication (OTP, 2FA) sits in between.
Are service-window messages really free in Italy?
Yes. Once a customer messages you, you have a rolling 24-hour service window to reply with unlimited free-form messages at no per-message cost. This is identical across every market including Italy.
Are you GDPR + Garante-compliant?
Yes — DSAR, ROPA, documented opt-in and EU data residency.
Can you issue Fattura Elettronica?
Yes, transmitted via SdI with your Partita IVA.
WhatsApp pricing in other markets
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